Digital Marketing Agency Near Me
how much does a website cost
how much does logo design cost
brand guidelines
branding riverview, fl
Company overview
0 %
Increase in number of clicks
0 %
Increase in signups
$ 0
Amount saved on each of the 120 signups
0
Conversions
Backstory

How we grew conversions and lowered costs with a more targeted Google AdWords strategy.

Our client, an industrial storage supply company in our
area, had an existing Google AdWords campaign in place
but their strategy resulted in a cost of $38 per sign up and
a whopping $17 per click – far too much money for far too
few clicks. In September alone, they spent almost $3,800
for only 217 clicks on their ads.

organic traffic

Catching Up with the Competition

Our client controlled a modest portion of the surprisingly large and competitive market for industrial storage supplies. They recently discovered why they have been unable to control more of the local market - their marketing efforts lagged far behind their competition, especially digitally. Their competitors were having marked success via digital channels channels while our client primarily relied on conventional marketing. Realizing something needed to change, they embarked on their own AdWords journey using well-intending internal marketing employees that just didn't have the knowledge to effectively drive traffic that will affect their bottom line. That's where we come in..

ranking

Their Goal

The goal was clear. They had already spent $3,000 the previous month with less-than-satisfactory results. While their digital marketing efforts were failing, their competitors were capturing a larger piece of the market every day. It was time to turn that around..

ranking

Our Solution

One of the many reasons why Google AdWords is a great way to boost your web presence and drive ready-to-buy traffic to your website is the ability to adjust a campaign based on performance..

Because our client had an existing AdWords campaign in place, we analyzed their results and built on the parts of the strategy that were working and changed those that were not.

We started with improving the copy of the ads and landing pages. Copy that is relevant improves your Quality Score - Google's rating of the quality and relevance of your ads. A higher Quality Score translates to a lower cost per click and a lower cost per conversion.

Next, we began targeting keywords that their competition were targeting - including branded keywords. This means when potential customers search for our client’s competition by name, in addition to the results they also saw our client’s ads.

For keywords that were underperforming and couldn't be helped with improved copy, we simply removed them. No sense in throwing away money.

Finally, we added negative keywords. Excluding search terms that won't result in a qualified lead or sale is another way to save money and maximize ROI.

Products Used

PPC Small Package

For campaigns with small ($1,001 - $3,000)/mo budget. Includes Search Network Campaign only

PPC Medium Package

For campaigns with medium ($3,001 - $5,000) / mo budget. Includes Search Network Campaign, Display Network, and Remarketing

PPC Large Package

For campaigns with large ($5,001 - $10,000) / mo budget. Includes Search Network Campaign, Display Network, and Remarketing

Optimized Landing Package

Landing Page creation for your Paid Advertisements based on optimal Conversion Rate principle

About Us

We are a social marketing company. We have over 10 years of experience with digital marketing, seo and digital media.

Subscribe
search engine optimization