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Google Ads and PPC

Qualified Leads From Day One — Not Months From Now

Every dollar tracked. Every call traced. Every campaign built to generate revenue.

ECode builds and manages Google Ads campaigns for home service companies that are engineered to generate phone calls from customers who are actively searching for your services right now — not traffic that might convert someday.

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The Problem

You Have Tried Google Ads Before and It Just Burned Money Without Results

Most home service businesses that have tried Google Ads on their own — or with a generic agency — have the same experience: they spend $2,000 to $5,000 per month, get a lot of clicks, and receive far too few calls to justify the budget. The agency sends a monthly report showing impressions and click-through rates, and the business keeps paying.

The problem is almost never the platform. Google Ads absolutely works for home service businesses. The problem is the campaign architecture — the wrong keywords, the wrong match types, the wrong landing pages, no call tracking, and no negative keyword management. A poorly built campaign wastes 40 to 60 percent of its budget on irrelevant clicks.

ECode builds campaigns from the ground up for home service businesses — the right keyword structure, the right ad copy, call-only ads for mobile users, dedicated landing pages for each service, and conversion tracking on every single call and form submission.

Without ECode

Clicks coming in but nobody calling — wrong keywords or poor landing pages
Budget burning on irrelevant searches with no negative keyword management
No call tracking — no way to know which ads are actually generating revenue
Generic agency managing your account as one of hundreds, not a priority
With ECode PPC: Every click is a potential customer. Every dollar is tracked to a phone call.

We build campaigns with a single objective: generate qualified phone calls from homeowners ready to hire. That focus shapes every decision from keyword selection to landing page design to bid strategy.

Our campaigns include call tracking on every ad, dedicated landing pages for each service type, negative keyword lists built from years of home service data, and monthly optimization cycles based on actual conversion data — not just click metrics.

What We Deliver

What Our Google Ads Management Includes

Full Campaign Build and Strategy

We build your campaigns from scratch with the right structure for home service advertising — service-specific ad groups, location targeting, device bidding, and keyword match types that filter out unqualified traffic.

Search and Call Ads

Text ads targeting customers searching for your services plus call-only ads for mobile users who are ready to call right now. Both formats are A/B tested continuously to maximize conversion rates.

Dedicated Landing Pages

We build landing pages for each service that are designed to convert visitors into calls — not send them to your homepage where most visitors leave without contacting you.

Conversion Tracking on Every Call

Every phone call, every form submission, and every chat message is tracked back to the specific ad that generated it. You know exactly which campaigns are working and what each lead costs.

Negative Keyword Management

We build and continuously refine negative keyword lists that prevent your ads from showing for searches that will never convert — eliminating the budget waste that kills most PPC campaigns.

Monthly Performance Reviews

A detailed monthly report covering cost per lead, call volume, conversion rates, and budget efficiency — plus a strategy review to optimize campaigns based on real performance data.

ECode rebuilt our Google Ads from scratch. Our cost per lead dropped from $240 to $68 and our call volume tripled. Now we actually know which campaigns are working.

Sandra R.
Owner, Florida Restoration Pros
Client Result

Cost Per Lead Dropped From $240 to $68 After Rebuild

Cost per qualified lead reduced by 72%
Monthly call volume tripled within 60 days
Full call tracking implemented — every lead attributed
Campaign ROI positive within the first billing cycle
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Frequently Asked Questions

For home service businesses in competitive markets, we typically recommend starting at $1,500 to $3,000 per month in ad spend. Our management fee is separate. We will give you a realistic budget estimate based on your market and goals during our free audit.
Google Ads can generate calls within days of launch. Most clients see meaningful call volume within the first 2 to 4 weeks as the campaign learns and optimizes.
Yes. We manage social media advertising for home service businesses including Facebook and Instagram campaigns for brand awareness, reputation building, and retargeting visitors who did not convert on their first visit.
We audit your existing account first — at no charge — and show you exactly where the budget is being wasted. Most inherited accounts have significant optimization opportunities before we rebuild.

Ready to Get More Calls From Google Ads?

Get a free audit of your current campaigns — or start fresh with a campaign built specifically for your home service business.

Get a Free Proposal →