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Free Resources

Free Guides and Tools for Home Service Companies

Download free resources built specifically for HVAC, plumbing, roofing, restoration, and contractor businesses. No fluff — just practical tools and strategies you can use this week.

Free Checklist

The 25-Point Local SEO Checklist for Home Service Companies

Everything you need to audit and fix your local search presence — Google Business Profile, citations, on-page SEO, and reviews. Work through it yourself or hand it to your web team.

What's Inside
Google Business Profile optimization — all 14 fields that affect your ranking
Citation audit — where inconsistencies are hurting your local authority
On-page SEO checklist for service and location pages
Review strategy — what to ask for and when
Mobile speed test — the 3 fixes that matter most for home service sites
Best for: All home service companies — HVAC, plumbing, roofing, restoration, contractors
Free Guide

The Home Service Owner Guide to Google Ads: Stop Wasting Budget

The complete breakdown of why most home service Google Ads campaigns fail — and the exact campaign structure that generates qualified calls instead of expensive clicks.

What's Inside
The 6 most common Google Ads mistakes that waste 40 to 60% of budget
Keyword match types explained for home service businesses
How to build a negative keyword list that actually works
Landing page checklist — the 8 elements of a high-converting page
Call tracking setup guide — step by step
Best for: Home service business owners running or planning Google Ads campaigns
Free Templates

Review Request Templates: 10 Text and Email Scripts That Get 5-Star Reviews

Copy-and-paste text message and email templates proven to generate more Google reviews from satisfied customers — with timing guidance for maximum response rates.

What's Inside
5 text message scripts for post-job review requests
3 email templates for review request follow-up
2 scripts for requesting reviews over the phone
Timing guide — the best moments to ask for a review
What NOT to say — the mistakes that get your request ignored
Best for: Any home service company that wants more Google reviews without manual effort
Free Marketing Plan

The 12-Month HVAC Marketing Calendar: A Month-by-Month Lead Generation Plan

A complete seasonal marketing roadmap for HVAC companies — exactly what campaigns to run, when to run them, and how to generate leads year-round instead of just in summer.

What's Inside
Month-by-month campaign recommendations for the full year
Spring and fall tune-up promotion templates
Maintenance agreement marketing — when and how to promote
CAT season preparation timeline
Budget allocation guide by season
Best for: HVAC companies ready to stop relying on summer heat to drive revenue
Free Audit Tool

Home Service Website Conversion Audit: 18 Things Costing You Leads Right Now

Score your website against the 18 factors that determine whether visitors call or leave. Identify exactly what needs to change to improve your lead conversion rate.

What's Inside
Mobile performance score — are you passing the speed test?
Phone number placement — is it visible in the first 3 seconds?
Trust signal checklist — reviews, licenses, years in business
CTA clarity audit — are visitors confused about what to do next?
Local SEO on-page factors — what Google looks for on your pages
Best for: Any home service company that wants more calls from existing website traffic
Free System Guide

The 5-Step Lead Follow-Up System: How to Contact 80% of Your Web Leads Instead of 30%

The complete follow-up sequence used by the highest-performing home service companies — including timing, channel, and exact messages for each touchpoint.

What's Inside
The 5-minute rule — why speed is the most important follow-up variable
Multi-channel sequence — text, email, and voicemail at the right intervals
Message templates for each follow-up touchpoint
How to re-engage leads after 7, 14, and 30 days
CRM setup guide — how to automate the entire sequence
Best for: Home service companies losing leads because of slow or inconsistent follow-up

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