Eliminated Seasonal Revenue Gaps
Before: Revenue dropped 60% from summer to fall with no lead generation strategy for shoulder months. After: Year-round maintenance agreement campaigns and fall tune-up promotions generate consistent revenue through October.
From Page 3 to Page 1 in 5 Months
Before: Invisible on Google for primary keywords. Competitor with half the reviews ranking above. After: Page one rankings for 14 target keywords, organic call volume nearly doubled.
CAT Event Generated Record Revenue
Before: CAT event response was slow — campaigns took days to activate. Competitors captured most of the storm leads. After: Pre-built storm response system activated within 3 hours, highest claims volume ever.
Scaled to Three Counties in One Storm Season
Before: Operating in a single county with inconsistent lead flow. After: Scaled to three counties during storm season with campaigns that tracked ROI by county.
Shifted Lead Quality Toward Target Projects
Before: Receiving inquiries from homeowners with small budgets — spending hours bidding work outside target range. After: Landing page qualification and targeting improvements shifted leads toward higher-ticket projects.
Google Ads Cost Per Lead Reduced 72%
Before: Spending $8,400 per month in Google Ads with a cost per qualified lead of $240. No call tracking. After: Full campaign rebuild with call tracking and landing page optimization.
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