Starting Local to Go Global
Our Campaign by the Numbers
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Increase in traffic in first 3 months
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Increase in traffic after 1st year
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Backstory
Ranking an Online Magazine for Organic Keywords by Targeting Local Keywords
Ranking any website from scratch is tough, especially if you’re a brand new online magazine. But with the noble goal of helping young professionals, our clients were determined to succeed. There was just one catch – they wanted to target incredibly hard-to-rank-for organic keywords at the very beginning of the campaign. We convinced them to start local and build authority then target the more difficult organic keywords.
Building a Place Online for Young Professionals
Launched in 2016, the online magazine was founded by a professional in the news media industry who had firsthand experience with the difficulties of starting a career. They realized there was a lack of actionable advice written by young professionals for young professionals. Our client started their online magazine with the purpose of providing a place where young people could read about the experiences of each other and gain inspiration for a successful career.
Their Goal
For any online magazine, the ultimate goal is to increase readership. As an online magazine without a print version, being discoverable via organic search is critical to its survival. Helping them increase the number of new readers was the primary goal of our organic SEO campaign. By the time we came on board, the website already existed with great content but there was not a keyword strategy in place to boost it’s organic ranking.
Our Solution
We typically run organic campaigns for businesses that primarily do business online, compete for a national audience, or don't have a physical location. Campaigns aimed at increasing a business' local footprint are reserved for businesses targeting a specific group of people, usually centered around a geolocation.
For the online magazine we opted to focus on keywords that were local in nature because they were much easier to rank for and would allow us to build authority for the online magazine faster. This strategy is not ideal for all types of organic SEO campaigns as the related local keywords may be as difficult or more difficult than the organic keywords.
The online magazine wanted us to start the campaign focusing on the organic keywords and we did begin building authority for these keywords but most of our efforts were focused on the local keywords.
Within 2 months we had 11 out of 17 local keywords on the first page with 5 keywords in the top spot. Just 2 months later, we had 13 keywords on the first page, 7 in the top spot and we started to see the first movement for our organic keywords.
Fast forward to a few months later and the online magazine is on the first page for several organic keywords. This is a feat considering the difficulty of the keywords.
Products Used
Organic Silver
This package provides on-page optimization and monthly off-page rank building that is perfect for businesses with little to no existing online presence.
Organic Gold
This offers a robust building of off-page content and monthly blog publication for small businesses that are ready to expand their online reach.
Organic Platinum
This package includes more keywords to capture a bigger audience—perfect for growing online brands with high demands in keyword targets.
Organic Platinum Plus
Our best package includes monthly creation of diversified content, multiple site posts, and on-page optimization suited for businesses that have a bigger target market and needs to be more competitive in search.
About Us
We are a social marketing company. We have over 10 years of experience with digital marketing, seo and digital media.
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